GROEBNER Launches New Brand

GROEBNER Launches New Brand

GROEBNER Launches New Brand

April 12, 2013

New Look.  New Features.  New Experience.
We are pleased to announce GROEBNER’s new brand identity with the launch of our new logo, colors, tagline, and website.

The complete overhaul of our brand began with the idea of reinvigorating our image in the market.  Our once blue flame is now a burnt orange G icon with a dark, olive green GROEBNER.  You will notice that the & Associates no longer accompanies our written name as well.

What you will notice is the tagline “POWERED BY EXPERIENCE”.  We have always known that our team is a vital component of our business, but it really became apparent that our customers felt the same way when we received comments back from our rebranding survey.  We heard things like, “GROEBNER is able to see the whole picture of how each equipment decision fits into and affects the whole utility project.”  This prompted us to design our logo with that idea included.

By updating our main site,, we’ve been able to improve navigation, connect more visitors with our products, and provide more detailed information about the services we offer.  It provides users a streamlined experience with resources and functionality that are designed to serve the utility industry and strategic end-users.  Take some time to click through what our site has to offer.

Start Exploring:

We are excited to reveal what GROEBNER’s overall brand image will look like moving forward, and thank you for your continued business.